Event Marketing

Sample Project

Client  JUNO Awards – Canadian Academy of Recording Arts & Sciences

Project Scope 25th Anniversary Celebration Week. Created from concept to final deliverables, over 50 marketing and advertising works, for events never before attempted. The events over 5 days were a great success including the TV live show with an audience of over 15,000.

Project Components:

–  Shown is a small sampling of the over 50 items produced.

–  Responsible for building a creative marketing team to produce all graphic materials from concept to final deliverables for 25th Juno Awards. 

–  Work included three distinct logos, transit posters, print ads, event programs & tickets, 4 cd box-set, media displays, and collateral materials for week long celebrations. 

–  Created event programs, tickets, invitations, posters, souvenir programs, social media sites, sponsorship packs, advertisements, on-site signage, wearables, stationary and more.

  Directed photo-shoots for the various campaign materials.



Results

Delivered all items on time and under budget of $125,000. Revenues were greater than expected and funds were directed into a new program to assist young Canadian musicians.


Event Marketing

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