Project Components:

–  Designed “Prevent-Cancer” logo identity. 

–  All communication pieces created for both print and digital formats.

–  Developed creative strategy and direction for campaign.

–  Team leader for design and production.

–  Directed photo-shoots for the various campaign materials.

Note:  all models used were personally touched by cancer in a some manner.

Results

Serving as a support resource for the yearly campaign, total revenues of support exceeded goal by over 30%. A very successful campaign for both the organization, and the end users of the proceeds.